Campaign sentiment
Positive
21
Neutral
8
Negative
3
32 assessed articles · illustrative figures
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The findings to present.
Media Hawk
Campaign report / Selected extract
Go from a finding
Faithfully reported
Faithfully reported
Critical treatment
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Inside a campaign report
The findings to present.
The evidence to explore.
Adapted illustration
Names, excerpts and figures have been rewritten for this demonstration. These are illustrative results, not customer results or verbatim article quotations.
Media Hawk
Campaign report / Selected extract
Campaign assessment
A regional network expansion
32
articles
27
distinct outlets
6
campaign messages
The announcement travelled. The rationale needs a clearer expression.
Coverage widely carried the acquisition announcement. The strategic rationale was less consistently preserved, while one article introduced competition concerns.
29 / 32
Core announcement carried
The acquisition message reached most of the coverage in this illustration.
14 / 24
Strategic rationale faithfully retained
Of the articles carrying the rationale, fewer preserved its complete meaning.
01
Visibility and coverage pattern
Coverage over the first week
15
Day 1
9
Day 2
3
Day 3
2
Day 4
1
Day 5
1
Day 6
1
Day 7
24 of 32 articles appeared in the first two days.
26 / 32 brand in headline
9 / 32 articles include a spokesperson quotation
03
For the next announcement
Make the rationale easier to carry. Use a self-contained statement and a concrete supporting fact.
Prepare for the questions the coverage raises. Have a factual response ready for the competition concerns.
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The depth you explore in the app
Go from a finding
to its evidence.
A shared report gives the overview. In Media Hawk, inspect the passages behind the assessment. Choose an article, then open the evidence for each finding.
Rewritten article excerpt
Operator confirms regional acquisition
The excerpt preserves the core announcement and carries the company’s explanation for the expansion.
The announcement’s meaning is preserved.
Show supporting evidence
Campaign message
The company has completed an acquisition to expand its regional network.
Adapted article excerpt
The company has completed an acquisition to expand its regional network. The additional capacity is intended to meet customer demand and improve service availability.
The completed acquisition and its purpose remain intact in this passage.
Rewritten article excerpt
Acquisition raises competition questions
The announcement is reported faithfully. The same article also introduces an authority’s criticism of the transaction.
The announcement’s meaning is preserved.
Show supporting evidence
Campaign message
The company has completed an acquisition to expand its regional network.
Adapted article excerpt
The company has completed an acquisition to expand its regional network. Competition authorities warned that the transaction could reduce competitive pressure and said the proposed safeguards did not fully address their concerns.
The completed acquisition and its purpose remain intact in this passage.
The article introduces competition concerns.
Show supporting evidence
Adapted article excerpt
The company has completed an acquisition to expand its regional network. Competition authorities warned that the transaction could reduce competitive pressure and said the proposed safeguards did not fully address their concerns.
These words support the finding about criticism. Repeating the announcement alone would not establish critical treatment.
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